Overheard at Decaydence

(Yes, we hear that a lot.)

There are certain things we hear every single day at Decaydence — and honestly? We love it. Whether you're wandering in for the first time or making your weekly lap around the racks, these familiar comments never get old. Here's a peek at the greatest hits:

1. “WOW. I didn’t even know you were here!”

We know.
We’re working on that.

We’ve been holding it down on Division Avenue for over three years now — right in the heart of downtown Grand Rapids. And yet, people still walk in and say it like we’re some secret speakeasy.

To be fair, we’re tucked between Rumors Nightclub and Mos Eisley’s Tattoo Emporium, so maybe we do give off “hidden gem” energy. But trust us — once you find us, you won’t forget it.

2. “This store is amazing — it feels like the ones in New York / Chicago / LA.”

Why thank you.
Big city energy — without the traffic or the parking tickets.

We’ve heard it from New Yorkers, Angelenos, and stylists from Chicago: our store holds its own. The vibe? Curated chaos. Maximalist moments. Bold finds and niche nostalgia. It's not a curated closet — it’s a treasure hunt. And it’s easier to get to than SoHo.

3. “It smells so good in here.”

That would be Tom.

Well, technically it’s his love of scented candles and the ever-present stick of Nag Champa burning somewhere in the store. Every corner of Decaydence has a vibe — and yes, scent is part of the experience.

Where else are you going to find a wall with Marilyn Monroe next to Marilyn Manson next to Britney Spears’ Got Milk? poster... and somehow it all makes perfect sense?

It’s like walking into your coolest friend’s apartment — if your friend also hoarded vintage denim and rare movie merch with no apologies.

4. “Oh my god. This is my childhood.”

That’s the whole point.

The lunchbox. The windbreaker. That weird plushie you forgot about until you saw it on our shelf. We love that moment when you walk in and feel like a time traveler — and now, you don’t just have to remember.

You can re-own it.

5. “Where do you get all this stuff?”

Everywhere.
Seriously.

We’re always hunting — online, offline, rain or shine. Marketplace deep-dives. Estate sales. Garage sales. Some guy's basement. That one lady who walks in with a bag full of 90s gold and just says, “I think this is your vibe.” (She’s usually right.)

And yes, you can sell to us, too. No appointment necessary. Just bring it in and let’s see what you’ve got.

So if you’ve said one of these things — you’re in good company.
And if you haven’t visited yet?

Now you know where to go when you want it to smell like heaven, feel like childhood, and maybe score a little piece of vintage magic.

Come see why the locals, the road-trippers, and the roadies all end up here.