Welcome to SoDiv: Grand Rapids’ New Vintage Mecca

SoDiv. Ever heard of it? No? That’s okay — you will. And when you do, it’ll probably be followed by:
“Wait… how did all the coolest stores end up in one area?”

Welcome to South Division between Fulton and Wealthy, a once-abandoned stretch of downtown Grand Rapids that’s now buzzing with creativity, community, and some of the best shopping in the Midwest.

This isn't just a street. It's a full-on hub — and vintage is at the heart of it.

• 7 secondhand, vintage, and upcycled clothing stores
• 2 artist-run gallery spaces
• A legendary record shop
• A vintage guitar dealer
• Plus coffee, community, tattoos, dance floors, and creative chaos in the best possible way

It’s also the long-standing home of Rumors Nightclub and Mos Eisley’s Tattoo Shop — and we’re sandwiched right in between them. (Which, let’s be honest, makes for some very fun weekends.)

🗺️ Your SoDiv Walking Guide

There’s no wrong way to wander SoDiv, but here’s a quick breakdown of the standout spots that make this area such a destination:

• Second Vibess – upcycled fashion with DIY flair
• Rewind – curated throwbacks and alternative finds
• Otono – vintage minimalism meets indie moodboard
• Decaydence Vintage – bold, curated, iconic (hi, that’s us ✨)
• Tone Chasers – vintage guitar shop for gearheads and collectors
• Vertigo Records – iconic downtown record store
• Zabhaz – maximalist fashion and surreal style
• Cocoon Art Space – artist-run gallery and creative events
• The August Connection – secondhand + upcycled boutique with a warm, inclusive vibe
• NIDO – a creative third space for local artists and the community
• Grammatones – musician-founded retail studio with band merch, upcycled fashion, and event space
• ArtRat Gallery – contemporary art rooted in community voices

🪩 Events That Keep SoDiv Buzzing

The stores and creatives of SoDiv throw some of the best events in the city — and they know how to keep things fresh:

• Heart Prize – SoDiv’s kickoff to ArtPrize featuring live music, art pop-ups, food trucks, and free trolley rides
• FAM on SoDiv – celebrating Fashion, Art, and Music with fashion shows, performances, public art, and more free trolleys
• Shop Hops – pop-up sales and community shopping events with discounts, giveaways, and prizes throughout the year

👉 Follow the Heartside Business Association or any SoDiv shop for updates on events and pop-ups throughout the year.

So… why is SoDiv the new vintage capital of GR?

The people.

This downtown hub is being reimagined by artists, musicians, resellers, and dreamers — people who don’t wait for someone to hand them a scene. They build one. They open a shop. They throw a show. They turn an empty space into something worth walking into.

We're not the suburbs. We're not fast fashion. And we're definitely not beige.

We’re Decaydence Vintage — and we’re proud to be right in the middle of it all.

So come explore. Come dig. Come meet the new Grand Rapids.
Just don’t forget your tote bag — you’re gonna need it.